Portfolio
I'm a designer with 10 years of experience creating scalable systems, methods, and products.
Content
- Design System Lead - Swift
- Design Thinking Lead - Swift
- Design Sprint Facilitator - Limfit
- Design Sprint Facilitator - Satsearch
- UX Designer - Corsearch
Design System Lead - Swift | 2022-2024
Context
The Axure-based workflow lacked consistency, version control, and scalability. I initiated the move to a Figma-based design system.
My Role
I led the end-to-end process, including:
- Facilitating workshops
- Leading and coaching the team
- Managing backlog and sprint ceremonies
- Building components and tokens
- Writing guidelines and documentation
- Aligning UX, marketing, dev, and product
Process
- Identified pain points through team workshops
- Facilitated tool evaluation and selection
- Trained and onboarded designers in Figma
- Built a scalable component library, token system, and documentation website
- Promoted adoption across teams
Outcome
- 10,000+ component inserts by Nov 2023
- System adopted by 40+ products
- Faster design cycles, more consistent UI
- Improved collaboration with development
What I learned
- Tool migration requires cultural change
- Systems must evolve with the organization
"Having managed a team of professionals over the past 15 years, I can confidently say that Wim is one of the most talented and professional experts I’ve ever worked with." - Tsvetomir Vassilev (Head of UX, Swift)
Design Thinking Lead - Swift | 2019–2022
Context
The UX team lacked a design process. I initiated the development of a process that aligns with the company culture.
My Role
I led the initiative from start to finish. Responsibilities included:
- Leading the team
- Promoting design thinking
- Designing and facilating workshops
- Prototyping and testing
- Managing the FigJam workspace
Process
- Developed and introduced a design sprint model
- Facilitated 4 remote design sprints for major product challenges
- Created a design thinking introduction workshop
- Co-created a toolkit with methods and frameworks
Outcome
- Reduced time from idea to prototype
- Introduced structured workshop formats
- Introduced the team to a shared design process
What I learned
- You can’t copy-paste a design process
- Implementing process means changing habits and mindset
- Patience and persistence are key
"It has been an incredible run as partners together." - Ashley Evans (Product/Market Manager UX, Swift)
Design Sprint Facilitator - Limfit | 2021
Context
The founder had an idea for a hiking app. I helped de-risk the product idea through a one-week design sprint.
Role
I partnered as a full-stack designer:
- UX Strategist
- Workshop Facilitator
- UI Designer
- UX Researcher
Process
- Defined a UX process
- Facilitated a 1-day workshop
- Built an interactive prototype
- Conducted user testing
- Delivered findings and recommendations
Outcome
- Validated the product concept
- Avoided €30.000 in unnecessary development costs
- Provided clarity to the founder
Learnings
- Design can prevent unnecessary costs
- Prototypes are powerful decision-making tools
Design Sprint Facilitator - Satsearch | 2020
Context
Satsearch, a space-tech e-commerce startup, aimed to improve the website experience. I facilitated a one-week sprint.
Role
I worked as a full-stack designer and facilitator:
- UX Strategist
- Workshop Facilitator
- UI Designer
- UX Researcher
Process
- Interviewed stakeholders to understand the challenge
- Defined and proposed the UX process
- Facilitated 2 workshop days
- Built an interactive prototype
- Conducted user interviews and testing
- Delivered the assets and learnings
Outcome
- Created a UI styleguide
- Delivered an interactive prototype
- Optimized product strategy based on user feedback
What I learned
- How to run an end-to-end sprint process
- Managing expectations
"Wim did an amazing job of guiding us through the design process to help us structure our product and business strategy." - Kartik Kumar (CEO, Satsearch)
UX Designer - Corsearch | 2018-2019
Context
I joined Corsearch as the solo UX designer to help build two new legal-tech products from scratch.
Role
I worked as a designer across the full product lifecycle:
- UX Strategist
- UX Designer
- Functional Analyst
- SCRUM Master
Process
- Working with PO's to move from idea into prototypes
- Created a styleguide
- Refined designs and prepared hand-off specs
- Wrote and documented user stories in Jira
- Collaborated closely with developers throughout implementation
- Tested and iterated on developed screens
Outcome
- Delivered 2 new products
- Products were discontinued after market validation
- Gained hands-on experience in fast-paced development environments
What I Learned
- The importance of early testing and validation
- Collaborate in a fast-paced development team
- Being a solo UX Designer is hard
"Wim is a team player who always thinks people first." - Eline Wouters (Product Owner, Corsearch)